Your relationships with clients are one of the most valuable business assets you can own. Long-term relationships lead to ongoing revenue, client referrals, and a strong industry reputation. But many law firms still fail to understand the importance of these relationships and the loyalty they can create. Relationships increase client retention, which supports business goals and reduces the cost of acquiring new clients.
Law firms that don’t adapt to the changing marketplace run the risk of being left behind. Although most legal practices allocate a large portion of their budgets to their advertising, many are relying on outdated strategies that lead to average or poor results. Today’s law firms must remain current with the latest tools and techniques for generating leads and converting those leads into paying clients.