Portfolio - Reavis Law

Making Behavioral Marketing a Fundamental Part of Your Law Firm’s Growth Strategy

The ways in which law firms and other businesses market their services continues to evolve. New technologies and a deeper understanding of how people choose to buy legal services have led to new strategies that help you grow your client base. Behavioral marketing lets you reach a larger audience that consists of those people who are most likely to want and purchase your legal services.

How Law Firms Can Write Advertising Copy That Sells

Advertising your legal services requires the elements that work together to reach the right audience and compel them to say “Yes” to your services. The images, color schemes, and layouts of ads are important factors to consider. But your ad’s copy, the words that speak to your audience, is what achieves the conversions needed for higher returns on your advertising investment.

Following Up With Prospects and New Connections After a Speaking Engagement

Speaking engagements showcase your expertise and connect you with prospective clients and industry leaders. But if you don’t know how to follow-up with the connections you make, your efforts will fail to contribute to the success of your law firm. Following up with participants after a speaking engagement is a critical step in growing your brand and reaching a larger audience.

How Print Ads Impact Your Social Media Results

Print advertising and other traditional marketing methods don’t get the same attention that they used to. With the advent and growth of digital marketing, many law firms have shifted their focus to content marketing, social media, and other online strategies. But print ads still play a vital role in your marketing campaigns. Knowing how print ads impact your social media results helps you leverage this powerful marketing tool and elevate the visibility, engagement, and success of your law firm.

How Podcasting Can Take Your Digital Marketing to a New Level of Success

Today’s law firms have a wide range of tools for marketing their legal services. But this can make it difficult to determine what works when trying to gain visibility for your brand while providing more value to your existing and future clients. Content marketing is an important way to generate new clients for your legal practice. But there are many types of content to consider including blog and social media posts, webinars, and email newsletters.

Bus and Bench Ads May Be Too Outdated for Your Law Firm’s Marketing…Here’s What to Do Instead

Traditional marketing strategies can provide a number of benefits to many businesses. Law firms have commonly used advertisements on buses, bus stops, and benches as a way to generate more visibility for their practices. Bus and bench ads may position your brand in front of a larger audience, but there are other factors to consider if you want to see a return on your marketing investment.