Demand Generation: Creating More Demand for Your Legal Services

Building awareness of your law firm may drive traffic to your website and improve your lead generation efforts. But creating demand for your legal services requires a more targeted approach that can multiply your overall results. Demand generation should be at the heart of your marketing strategy. Growing the demand for your services is what leads to lasting relationships with current and prospective clients.

Blog Monitoring Benefits and Strategies for Today’s Law Firms

With so many ways to market legal services, it can be hard to choose the right strategies for your law firm. Some marketing tools provide short-term results while others improve the results you achieve over time. Blog monitoring is an overlooked strategy that helps you improve your marketing messages, acquire new clients for your practice, and learn more about your target audience.

How to Turn Blog Comments Into an Effective Marketing Strategy

Online conversations may not seem immediately relevant to your marketing campaigns. But blog comments can be used to enhance your law firm’s visibility, generate inbound links and traffic, and grow your client base. If you know how to use blog comments to improve your marketing, you can take advantage of this overlooked strategy to achieve your business objectives.

Benchmarking Your Legal Marketing for Improving Performance

Today’s marketers have to navigate an evolving marketplace, new tools and strategies, and the changing behaviors of online users. But this makes it difficult to achieve consistent results when selling your legal services. Benchmarking helps your law firm measure its results over time alongside those of your competitors and other factors in your industry.

Portfolio - Reavis Law

Making Behavioral Marketing a Fundamental Part of Your Law Firm’s Growth Strategy

The ways in which law firms and other businesses market their services continues to evolve. New technologies and a deeper understanding of how people choose to buy legal services have led to new strategies that help you grow your client base. Behavioral marketing lets you reach a larger audience that consists of those people who are most likely to want and purchase your legal services.

Portfolio - Edenfield, Cox

Essentials of B2C Marketing for Your Law Firm

The marketing landscape continues to evolve, creating even bigger challenges for law firms looking to grow their client base and achieve greater brand visibility. Reaching and engaging with prospective clients is the first step in the business-to-client (B2C) marketing process. But there are distinct differences between B2C and B2B (business-to-business) marketing that law firms must consider.