There’s a lot of noise about the latest fads, tips and tricks on where we should invest. How do you make sense of it all? What marketing trends should you be focusing on to be competitive in 2021 and beyond?
Neil Patel gives great highlights of where to focus in his article here.
Are you on the bleeding edge, or do you need to see the concept proven before you jump on board? This article from our friends at WordStream does a great job at reviewing at a level that will inform both perspectives.
This article gives highlights of the state of marketing in 2021. More info at https://blog.hubspot.com/marketing/marketing-trends.
Or skip the article and download the full report.
Not all marketing tactics are created equal. Efforts, costs, and rewards also vary widely. This article covers the ins and outs of the different avenues of marketing, the Risks, Rewards, and Investments, comparatively, so you know what to expect.
But here’s a quick list of digital marketing trends that you can’t afford to miss out on in 2021. And here are the top 30(!) because each of them are important in their own right.
While that is in itself a flawed statement, the converse is actually more often the case: What doesn’t get measured, doesn’t get managed. In the madmen era, marketing was much more difficult to measure. In the days of digital marketing, EVERYTHING gets measured, and decisions about what worked and what didn’t can quickly inform actions we take tomorrow.
Conversion from Conversation: Turning Monologue into Dialogue to Improve Marketing and Sales ROI. This resource will walk you through advancements in web technology that help you hyper-personalize your content for your target audience, improving your marketing and sales efforts, and streamlining your best prospects through your sales funnel to the closing table.
We frequently talk about Customer Journeys, and how to mass-personalize content to speak to a specific prospect about solutions to their specific needs, along their path to purchase.
Google’s latest content on the topic demonstrates how the path to purchase varies based on a wide array of factors.
Most notable stats:
84% of Americans are shopping for something in any given 48-hour period.
63% of shopping occasions begin online.
Building awareness of your law firm may drive traffic to your website and improve your lead generation efforts. But creating demand for your legal services requires a more targeted approach that can multiply your overall results. Demand generation should be at the heart of your marketing strategy. Growing the demand for your services is what leads to lasting relationships with current and prospective clients.
Branding is an essential part of any successful marketing plan. Although there’s a lot of confusion around branding, by following a few key steps, you can achieve the short- and long-term benefits that effective branding can provide.