Conversion from Conversation

Conversion from Conversation: Turning Monologue into Dialogue to Improve Marketing and Sales ROI. This resource will walk you through advancements in web technology that help you hyper-personalize your content for your target audience, improving your marketing and sales efforts, and streamlining your best prospects through your sales funnel to the closing table.

Unique Paths to Purchase based on Buyer Persona

We frequently talk about Customer Journeys, and how to mass-personalize content to speak to a specific prospect about solutions to their specific needs, along their path to purchase.

Google’s latest content on the topic demonstrates how the path to purchase varies based on a wide array of factors.

Most notable stats:

84% of Americans are shopping for something in any given 48-hour period.
63% of shopping occasions begin online.

Demand Generation: Creating More Demand for Your Legal Services

Building awareness of your law firm may drive traffic to your website and improve your lead generation efforts. But creating demand for your legal services requires a more targeted approach that can multiply your overall results. Demand generation should be at the heart of your marketing strategy. Growing the demand for your services is what leads to lasting relationships with current and prospective clients.

Blog Monitoring Benefits and Strategies for Today’s Law Firms

With so many ways to market legal services, it can be hard to choose the right strategies for your law firm. Some marketing tools provide short-term results while others improve the results you achieve over time. Blog monitoring is an overlooked strategy that helps you improve your marketing messages, acquire new clients for your practice, and learn more about your target audience.

How to Turn Blog Comments Into an Effective Marketing Strategy

Online conversations may not seem immediately relevant to your marketing campaigns. But blog comments can be used to enhance your law firm’s visibility, generate inbound links and traffic, and grow your client base. If you know how to use blog comments to improve your marketing, you can take advantage of this overlooked strategy to achieve your business objectives.

Benchmarking Your Legal Marketing for Improving Performance

Today’s marketers have to navigate an evolving marketplace, new tools and strategies, and the changing behaviors of online users. But this makes it difficult to achieve consistent results when selling your legal services. Benchmarking helps your law firm measure its results over time alongside those of your competitors and other factors in your industry.

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Making Behavioral Marketing a Fundamental Part of Your Law Firm’s Growth Strategy

The ways in which law firms and other businesses market their services continues to evolve. New technologies and a deeper understanding of how people choose to buy legal services have led to new strategies that help you grow your client base. Behavioral marketing lets you reach a larger audience that consists of those people who are most likely to want and purchase your legal services.