While that is in itself a flawed statement, the converse is actually more often the case: What doesn’t get measured, doesn’t get managed. In the madmen era, marketing was much more difficult to measure. In the days of digital marketing, EVERYTHING gets measured, and decisions about what worked and what didn’t can quickly inform actions we take tomorrow.
Conversion from Conversation: Turning Monologue into Dialogue to Improve Marketing and Sales ROI. This resource will walk you through advancements in web technology that help you hyper-personalize your content for your target audience, improving your marketing and sales efforts, and streamlining your best prospects through your sales funnel to the closing table.
We frequently talk about Customer Journeys, and how to mass-personalize content to speak to a specific prospect about solutions to their specific needs, along their path to purchase.
Google’s latest content on the topic demonstrates how the path to purchase varies based on a wide array of factors.
Most notable stats:
84% of Americans are shopping for something in any given 48-hour period.
63% of shopping occasions begin online.
Building awareness of your law firm may drive traffic to your website and improve your lead generation efforts. But creating demand for your legal services requires a more targeted approach that can multiply your overall results. Demand generation should be at the heart of your marketing strategy. Growing the demand for your services is what leads to lasting relationships with current and prospective clients.
Branding is an essential part of any successful marketing plan. Although there’s a lot of confusion around branding, by following a few key steps, you can achieve the short- and long-term benefits that effective branding can provide.
Law firms are beginning to appreciate the many benefits of blogging. It supports their business goals, enhances their authority and visibility, and provides greater value to current and prospective clients. Blogging helps law firms connect with their audiences, generate new leads, and maintain the relationships they develop with their readers.
Blogging is an essential marketing strategy for today’s law firms. Attorneys who offer additional value to clients and prospects through a blog are more likely to achieve greater success. But mistakes can be made that negatively impact your marketing results, damage your reputation, or cause you to lose out on potential revenue.
With so many ways to market legal services, it can be hard to choose the right strategies for your law firm. Some marketing tools provide short-term results while others improve the results you achieve over time. Blog monitoring is an overlooked strategy that helps you improve your marketing messages, acquire new clients for your practice, and learn more about your target audience.
Online conversations may not seem immediately relevant to your marketing campaigns. But blog comments can be used to enhance your law firm’s visibility, generate inbound links and traffic, and grow your client base. If you know how to use blog comments to improve your marketing, you can take advantage of this overlooked strategy to achieve your business objectives.
Today’s marketers have to navigate an evolving marketplace, new tools and strategies, and the changing behaviors of online users. But this makes it difficult to achieve consistent results when selling your legal services. Benchmarking helps your law firm measure its results over time alongside those of your competitors and other factors in your industry.