Keyword research is a cornerstone of online marketing. Identifying the keywords that are used to search for legal services like yours helps you reach your target audience and improve your ability to acquire new clients. But keyword research is important for more than just your pay-per-click (PPC) campaigns. It provides a wide range of benefits that impact all aspects of your marketing strategy.
Google AdWords developed its Identity-Based Pay-Per-Click (PPC) Marketing to help businesses achieve greater success in their marketing campaigns. With the phone numbers and email addresses of users, law firms target their advertisements and content marketing to those users who are most likely to be looking for their services. Your content and ads can appear alongside those users’ search results, emails, and YouTube video searches when they use keywords related to your services.