Unique Paths to Purchase based on Buyer Persona
We frequently talk about Customer Journeys, and how to mass-personalize content to speak to a specific prospect about solutions to their specific needs, along their path to purchase.
Google’s latest content on the topic demonstrates how the path to purchase varies based on a wide array of factors.
Most notable stats:
84% of Americans are shopping for something in any given 48-hour period.
63% of shopping occasions begin online.