We frequently talk about Customer Journeys, and how to mass-personalize content to speak to a specific prospect about solutions to their specific needs, along their path to purchase.
Google’s latest content on the topic demonstrates how the path to purchase varies based on a wide array of factors.
Most notable stats:
84% of Americans are shopping for something in any given 48-hour period.
63% of shopping occasions begin online.
A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer.
There are several tools available to test how Google (and other search engines) view your site, but each of these tests look at different areas and score things differently. While a higher score is better, and while these tests typically score websites out of 100 potential points, getting 100 actual points is pretty near impossible, even for the best of development teams, and continuing to pursue 100 points would require some trade offs.
The relationships you have with your clients are the foundation for your long-term industry success. Making it easy for your clients to contact you should be a fundamental part of your marketing campaigns. Whether clients want to purchase your products or services, provide feedback, or address a problem, making it easy to contact you improves their experience and sets you apart from your competitors.
For any business visible online, having a big website traffic volume is important. The more your website has visitors going in and out of your site, there will be more outlets and opportunities in making your brand awareness grow to your visitors. Whenever your site drops its website traffic, it means there will be losses and lower sales for your business. Whenever this happens, you need to look at why you are experiencing a drop in website traffic. It is very helpful to use website analytics tools in finding the main culprit of the problem.
The right website design accomplishes many goals at once. It delivers valuable information, generates leads for your business, and builds your brand. But your website must create a positive experience for users. Your website’s speed is critical to its success. Slow loading times increase bounce rates and negatively impacts your rankings in the search engine results pages.
There are plenty of strategies that today’s law firms use to optimize the design of their websites. The right design improves the user experience and makes it easy for law firms to consistently generate new clients. Keyword optimization goes beyond your site’s design by improving its performance in the search results, enhancing your content’s relevance.
Web forms are essential to today’s business websites. They allow your site’s visitors to input information that can be used for transactions, lead generation, target market research, and other functions. Web forms have transformed how legal, real estate, medical, and finance professionals complete transactions and process paperwork on line.
Although most business owners know it’s important to have a website, some believe that as long as it looks good and the pages work, there’s nothing to worry about. But the truth is that if your website is ineffective or is slow to load, you’re going to find it difficult to keep customers coming back. In addition, Google takes this information into account and can penalize you for slow site speed, which will directly effect your rankings.
E-commerce competition is becoming fiercer every year. In 2016, global e-commerce sales neared $2 trillion, making up 8.7 percent of total retail spending, according to eMarketer data. By 2020, this will top $4 trillion and 14.6 percent of total retail spending. This market growth means more companies than ever are competing for online customers. On the other hand, the growth of competition also provides more opportunities to study what successful companies are doing, and to emulate their methods.