B2B Growth Summit 2020 - Virtual

Conversions from Conversation (B2B Growth Summit 2020 – Virtual)

I’ve been speaking with a lot of leaders of organizations who are looking to grow during the pandemic and the challenge they seem to be experiencing is that they’re trying to appeal to a wide market and they take their content to such a generic level to try to appeal to everyone that they’re really not applying to anyone.

I gave this talk at a conference recently (virtual) about how to leverage technology to have one-on-one conversations at scale, that better meets their needs for what they’re looking for in terms of a service or product, and better meets your needs in terms of sales. If you’re looking to grow your organization during the pandemic, this may be a great resource to help you leverage technology to better serve your audience. and to shorten that time to close for your prospects.

How AI is Changing Marketing (and Will Change in the Future)

Many of us associate artificial intelligence (AI) with some sort of synthetic consciousness that can only be seen in sci-fi movies. But artificial intelligence is simply a set of technologies that can perform tasks that normally require human intelligence.

AI can carry out tasks such as information analysis and problem diagnosis. It has even made its way to marketing.

With newfound concepts of natural language processing (NLP) and machine learning, artificial intelligence is changing the game of leveraging customer data. Not only are AI marketing tools living up to the hype, but they are fundamentally changing the way marketing is done.

Is it better to use Custom or Off-The-Shelf Software?

When you need your website to do stuff (i.e., enhanced functionality), should you use a plugin? or should you build it custom? or even a hybrid? There are benefits of using a plugin: offloading expense and responsibility for staying up to date, for one. But many of our clients don’t fit within the box. Their needs are so specific that an off-the-shelf plugin won’t get the exact function, the exact integration, the exact function they need for their specific business.

How Solopreneurs Can Harness Modern Technology to Boost Success

Solo entrepreneurs, or ‘solopreneurs,’ are brave souls. They throw caution to the wind, step out of their comfort zones, and pursue their passions. They answer to no one, control their time, and do things their own way. However, it’s a lot less romantic than it sounds. The truth is solopreneurs really do have their work cut out for them, and for pretty much the same reasons.

Online Decision Engines help convert your Prospects

Why do exists to help growing organizations leverage web technology to solve business problems and one of the largest business problems that potential clients come to us with is brevity and we’ve got a myriad of ways to help with that but today we’re going to talk about calculators you remember one of these guys likely if you’re you’re above the age of the Millennial and you know basically it’s an old fashioned calculator but these days it’s very easy to implement one of these online in a way that’s going to impact business.

The Business World Has Gone Mobile: How Will You Keep Up?

Social media reigns supreme in today’s online-driven business world. Companies use Instagram and Snapchat to share stories with their audience more than they do traditional print mediums. Facebook “likes” allow your audience to see how well a product you introduced has fared, and Tweets promote local sales you plan on holding online and at your local storefront. As a business owner, you need to make use of social media campaigns and must have a robust online presence.

E-Commerce Shopping Cart Systems How They Work and Why You Need a Web Developer to Get the Best Results for Your Business.

E-Commerce Shopping Cart Systems: How They Work and Why You Need a Web Developer to Get the Best Results for Your Business

E-commerce websites have to accomplish many goals at once. They have to give users the information they need to make buying decisions while moving them through the entire sales process. The shopping cart systems used by today’s e-commerce websites must work to eliminate obstacles that lead to cart abandonment and other issues.