The Touchdowns for Children’s campaign helps the Atlanta community rally behind Children’s Healthcare of Atlanta, a healthcare system comprised of staff specially trained in care for children under the age of 21.

Prior to engaging with CC, the Children’s team leveraged a Do-It-Yourself web software application that does great things for some fundraisers, but didn’t support the level of custom process that the Children’s team hoped to leverage.

As part of a collaboration with AIS Media and Realm, CC replaced a licensed software application with a custom web application, which allows people and businesses to donate, to raise support, and to spread the message in support of such a great organization. Contributors can select whether to make a one-time fixed amount, or select their favorite college football team and pledge per touchdown scored throughout the college football season. What a clever way to garner attention and support from the community!