Google’s own Digital Marketing expert Avinash Kaushik, once said “content is anything that adds value to the reader’s life.” Wall Street Journal, Forbes and The Economist expert Lee Odden described the role of content in marketing as “content isn’t just king, it’s the kingdom.” What both these experts are saying boils down to this: Content is immensely important to your overall marketing strategy. It is the way you tell your story. The way you interact with your customers, the way you build trust, loyalty and long-term relationships. It is more than just an insignificant part of the process, that you can take or leave. Therefore, at Code Conspirators’ in Atlanta,Georgia, we specialize in a variety of SEO and marketing services, and proudly offer high quality content writing services, providing your business with the content it needs to build your brand’s reputation and scope.
Why is Poor Quality Copywriting Detrimental?
Not all writing is created equal. This means producing content with the sole purpose of filling a page or creating a social media presence is not enough. In fact, bad content can backfire on you. It can aggravate readers, almost insulting their intelligence by giving them less than educational or helpful content.
Our Approach to Copywriting
Our goal is to create content for a purpose, which leads us to ask the all important question: What do you need this content to do? What’s its purpose? Your answer to these questions will help us create a goal and develop a strategic aim for your content. By gathering this information and formulating a plan of attack, we will craft your personal message, sharing your story, engaging your ideal customers, creating brand awareness and a strong brand reputation. All this is strategically designed to garner leads, which is the most basic purpose of creating engaging content.
At Code Conspirators, we break this process down into four pivotal steps, which are as follows:
- We learn everything there is to know about your business, becoming experts in your field.
- We formulate strategies and goals, identifying where you want your business website to be at the end of the process.
- We tabulate the most effective keywords and integrate SEO into the copy.
- We work with our team of experts to meet and even surpass (in some cases) all outlined goals.
Utilize Integrated SEO Practices
We understand that every word counts. Every single written word has meaning, purpose and is part of fulfilling our goal, which is to increase integrated traffic and customer engagement. This in turn helps you find your customers, the ones meant to find you. We achieve this by creating SEO enhanced blog articles, in addition to the services listed below, which combines search-engine and audience-friendly copy, designed to shine a spotlight on your website, making it stand out amongst the many thousands on the web.
What You Get With Our Content Copywriting Services
- White Papers.
- Case Studies.
- Internal Communications.
- Blog Content.
- Press Releases.
- Email Marketing.
- Social Media Posts.
- Video Writing.
- SEO Copywriting.
- Marketing Collateral.
- Ecommerce Website Writing, including Product Descriptions.
Why You Need to Outsource Your Content Writing Services
While you might have the best of intentions to write amazing content for your website or research trending topics in your industry, in all probability, you won’t have the necessary time to devote to these tasks. This is common. In fact, most medium and small businesses don’t have the staff necessary to devote solely to copywriting and website enhancement. See bulleted list above to get an idea of what our professionals at Code Conspirators can do for you, allowing you to focus on other aspects of your business.
Get Started Today
We believe a powerful yet succinct message is the foundation upon which all successful content marketing strategy is built. This begins and ends with professional copywriting services. Call us today to find out how we can enhance your business’s online presence through targeted, SEO enhanced copy writing.