Pay-Per-Click Management & Paid Marketing in Atlanta
Our Code Conspirators team understands that pay-per-click advertising can be a huge pain point for our customers. That’s why we are proud to be an Atlanta digital marketing agency with an extensive amount of knowledge on how to make paid advertising work in a meaningful and beneficial way. Our team offers shrewdly placed ads and an expert strategy to help you get seen ahead of your competition and reach your audience first.
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What is PPC Advertising?
Pay-per-click (PPC) advertising is essentially what it sounds like. In short, companies agree to pay a specific amount of every click on their ad based on bids created for their chosen keyword searches. It is a dynamic system where advertisers compete with each other for premium positions in those paid results and the costs can add up quickly. This is why having carefully developed strategies when placing text ads is so essential and why working with a partner like Code Conspirators is crucial.
The benefit of PPC is that marketing can be very targeted to specific demographics, geographic areas, market segments, job roles, and interests. In most cases, it offers more immediate results over traditional search engine optimization. When executed effectively, pay-per-click advertising offers a tremendous return on investment for your marketing dollar.
What is Social Media Marketing (SMM)?
Another area to consider when working with paid advertising is social media marketing (SMM). Essentially, this is the same as pay-per-click marketing, but the ads are placed on social networks like Facebook or LinkedIn instead of Google or Bing. Paid social ads are generally the perfect partner to search-driven ads and can be leveraged in a complementary way to ensure your brand voice is consistent throughout both.
Our Multi-Channel Approach to PPC & SMM Marketing
One of the most important aspects of paid search engine marketing is to have a multi-channel approach. That’s why our skilled team at Code Conspirators works with each client individually to ensure they are effectively positioned with both budget and results in mind. Having a diverse implementation strategy is crucial and we help all of our customers find the right balance to suit their needs.
Our PPC Management and Marketing Services Include:
- Keyword Research
- Campaign Planning
- Ad Text Creation
- Landing Page Creation
- Display Ad Creation
- Conversion Tracking
- PPC Maintenance & Optimization
- Call Tracking
- Competitive Research
- Retargeting
- Enhanced Ads for Better Click-thru Rates
- Cost Per Click Optimization
- Local & National Campaign Management
PPC Campaign Audit
Have you already started a pay-per-click or social media marketing campaign, but your results aren’t as good as you hoped they would be? Let us help. As one of the best pay-per-click management companies in Atlanta, we can assist you in creating a campaign strategy that drives traffic, conversions, and sales.
We start all of our PPC services with a free audit of your current campaigns to give you a comprehensive review. This allows us to provide suggestions for any improvements we can make, see what we need to do to manage what is already successful, and decide where to go next. Our assessments analyze all the critical metrics of your existing campaigns including quality scores, click rates, ad impression shares while alerting you to any wasted spend.
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Getting Started with PPC
If you’re just getting started with paid advertising or SEM, we can help. As a trusted Atlanta pay-per-click management agency, we can get you up and running with a new campaign in no time. Of course, this isn’t something you just want to dive into without a bit of research into your target demographics, keywords, an established budget, and more. Our Code Conspirators team can not only take care of the grunt work for you, we’ll leverage our expertise to ensure your ads cut through the noise of organic and other paid search results.
Reporting & Dashboards
Ad spend on pay-per-click and social media marketing can add up quickly. That’s why it is imperative to work with a digital marketing agency that provides a comprehensive monthly dashboard showing your results. As Google and SharpSpring partners, Code Conspirators offers comprehensive PPC analytics tools that measure everything from keyword rankings to phone call conversions. This allows us to systematically keep track of all online activities and key metrics. Furthermore, we employ industry standard and trusted tools to help give you a clear picture of your website performance and PPC marketing campaign success.
PPC Marketing Services That Gets Results
As a leading Atlanta PPC company, our Code Conspirators team measures results from the same way that you do—by sales. We also take stock of all the activities that lead up to closing the deal so that we can improve every part of the process.
To do this, we track click-through rates, conversions, phone calls, and a variety of other basic metrics vital to PPC management. Then we take it to a whole new level with user-level analytics, real-time monitoring, heatmaps, scroll maps, A/B testing, and other elements to help us make better decisions with content campaigns, calls to action, and more. We can also implement tools to fill your pipeline with contacts that do not convert on your landing pages and put easy-to-use communication methods like live chat in place.
Simply put, we offer pay per click marketing, search engine advertising, social media marketing, and other paid advertising services that get results and allow you to tangibly see what we’re doing and how it is growing your business.
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