B2B Growth Summit 2020 - Virtual

Conversions from Conversation (B2B Growth Summit 2020 – Virtual)

I’ve been speaking with a lot of leaders of organizations who are looking to grow during the pandemic and the challenge they seem to be experiencing is that they’re trying to appeal to a wide market and they take their content to such a generic level to try to appeal to everyone that they’re really not applying to anyone.

I gave this talk at a conference recently (virtual) about how to leverage technology to have one-on-one conversations at scale, that better meets their needs for what they’re looking for in terms of a service or product, and better meets your needs in terms of sales. If you’re looking to grow your organization during the pandemic, this may be a great resource to help you leverage technology to better serve your audience. and to shorten that time to close for your prospects.

website design atlanta

How to Build a Website That Does the Selling For You

Selling in today’s online marketplace is harder than ever. The growing number of tools and strategies that help businesses reach their target audiences makes it hard to find what works. The needs and behaviors of consumers are constantly evolving, keeping businesses on a never-ending search for marketing strategies that bring consistent returns. Building a website that actually sells gives you better results at lower marketing costs.

Demand Generation: Creating More Demand for Your Legal Services

Building awareness of your law firm may drive traffic to your website and improve your lead generation efforts. But creating demand for your legal services requires a more targeted approach that can multiply your overall results. Demand generation should be at the heart of your marketing strategy. Growing the demand for your services is what leads to lasting relationships with current and prospective clients.

Portfolio - Edenfield, Cox

Essentials of B2C Marketing for Your Law Firm

The marketing landscape continues to evolve, creating even bigger challenges for law firms looking to grow their client base and achieve greater brand visibility. Reaching and engaging with prospective clients is the first step in the business-to-client (B2C) marketing process. But there are distinct differences between B2C and B2B (business-to-business) marketing that law firms must consider.