Demand Generation: Creating More Demand for Your Legal Services

Building awareness of your law firm may drive traffic to your website and improve your lead generation efforts. But creating demand for your legal services requires a more targeted approach that can multiply your overall results. Demand generation should be at the heart of your marketing strategy. Growing the demand for your services is what leads to lasting relationships with current and prospective clients.

Portfolio - Edenfield, Cox

Essentials of B2C Marketing for Your Law Firm

The marketing landscape continues to evolve, creating even bigger challenges for law firms looking to grow their client base and achieve greater brand visibility. Reaching and engaging with prospective clients is the first step in the business-to-client (B2C) marketing process. But there are distinct differences between B2C and B2B (business-to-business) marketing that law firms must consider.

How Law Firms Can Write Advertising Copy That Sells

Advertising your legal services requires the elements that work together to reach the right audience and compel them to say “Yes” to your services. The images, color schemes, and layouts of ads are important factors to consider. But your ad’s copy, the words that speak to your audience, is what achieves the conversions needed for higher returns on your advertising investment.