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The Clear Path to Personalization

Deliver Superior Experiences, One Customer At A Time. Personalization — the employment of data to enhance and deliver superior customer experiences — has long been the mantra of enterprise marketing leaders. In today’s digital economy, personalization is no longer a luxury but a must-have capability to effectively compete for the attention and wallets of customers, whether they are businesses or individual consumers. Organizations at the forefront of personalization are seeing increased sales and customer loyalty as a direct result of these efforts. However, most executives concede that their personalization efforts are lagging and difficult to measure. This report includes the findings of a survey of marketing decision makers from 200 global firms representing the consumer electronics, consumer packaged goods, media, and retail industries -- sectors that require unique closeness to customers.

November 27, 2020