Live streaming gives law firms the power to broadcast their messages to a larger audience. But many law firms and attorneys have yet to consider the benefits that live streaming can provide.
Live streaming has a variety of applications that support other marketing efforts. It demonstrates your law firm’s willingness to reach out to its audience, share valuable information, and engage your target audience.
Simply put, live streaming is too important to ignore. But in order to get the most out of your efforts, you need to understand how live streaming works and the best ways to implement it into your marketing strategy.
The Growth of Video in Marketing
The growth of mobile devices has increased the need for new ways to reach current and prospective clients. Text-based content provides useful information, but images and videos are powerful ways to attract the attention of your audience.
Live video streaming allows you to convey a deeper message, develop a brand voice, and connect with viewers in real time. This makes live streaming an essential component in the marketing campaigns of today’s law firms.
Live streaming keeps your audience engaged for a longer period of time than a traditional advertisement or social media post.
Integrating Live Streaming
There are many ways in which law firms can integrate live streaming into their social media and marketing strategies. The most popular live streaming applications are Periscope and Facebook Live.
Live streaming applications make it easy to broadcast videos using a mobile device. Your live stream can also be saved for future viewing. This lets you create new content to be used alongside other marketing materials and strategies.
The principles that apply to other types of content are also essential to live streaming. Use headlines that promise a benefit to your audience and compel them to watch your broadcast.
Hashtags help you reach your target audience and let you create a discussion online. This makes it easy to monitor and answer questions during your broadcast.
It’s also a good idea to address your viewers by name when answering questions to enhance the level of engagement with your audience.
How Law Firms Can Use Live Streaming
Live streaming serves many purposes. If your law firm simply wants to do a Q & A session for viewers, schedule a live stream to address a single topic or general legal questions.
Attorneys attending and presenting at conferences use live streaming to share valuable content that viewers may not otherwise have access to.
Live streaming a presentation from your law firm positions you as an authority. It builds credibility and strengthens your following over time.
Your live streams can be shared across all of your marketing channels. Include your broadcasts in your blog and social media posts.
The content of your broadcasts can be repurposed into articles, blog posts, and infographics. This makes it easy to create ongoing content that appeals to different audience members.
Law firms are leveraging live streaming and reaping the rewards. Live streaming creates an immediate connection with your audience, builds credibility, and provides valuable feedback for your law firm.
If you’re new to live streaming, let us know what questions you have in the comments below.
Understanding the benefits of live streaming and knowing how to integrate it into your marketing strategy gives you better results when growing your audience online.