Alerts are nothing new. You’ve likely become used to the numerous notifications you receive throughout the day from a wide range of applications and devices.
But if you use Google Analytics to track the performance of your site, you might be overlooking the value its alerts can bring to your to your business. The following will help you determine how to use analytics alerts to meet your needs.
What Are Analytics Alerts?
Analytics are essential for tracking things like site traffic an activity. Using alerts lets you see any significant changes that can impact your business.
You can define these alerts in different ways so that you have the most important information when you need it.
If you aren’t monitoring your analytics every hour, it can be difficult to see these changes over time. This could mean missed opportunities and loss in revenue.
The improved access to analytics gives businesses new insight into their marketing returns. But having the information at the right time is the key to an effective analytics strategy.
By customizing your analytics alerts, you stay up-to-date with your site’s key performance indicators (KPI) in order to responding quickly and effectively.
Alerts can be delivered through text messages depending on your location. This makes it easy to monitor your analytics.
Applying Alerts
There are a number of ways to use alerts in Google Analytics. You can monitor your engagement, which is ideal for content publishers who need to stay in touch with their audience.
You can also monitor that audience through the sources of traffic. Alerts can help you identify sudden changes in traffic. You can see if it’s a result of organic, paid, direct, or referral traffic. This lets you maximize your marketing objectives.
For businesses using Google AdWords, alerts help track onsite performance relative to any changes in spending. This includes AdWords CTR and campaign spending, and it allows you to target your advertising more effectively over time while reducing costs.
Why Alerts Matter
The benefits of using Google Analytics alerts affect a wide range of business needs. If a product is seasonal or influenced by other external factors, alerts can help ensure that you have the inventory to meet the demand.
Customizing your alerts lets you define what metrics are most important to your business. This might be the performance of a product category or a new advertising campaign.
The detailed views that Google Analytics provides lets you hone in on the response from every change your make to your business. Graphs make it easy for you to determine the progress of your metrics. Alerts let you know the “why” of a sudden change in real time.
Using Google Analytics alerts is effective when it’s customized to your business. Not everyone will need to track the same metrics. You need to first understand the KPI’s that are critical to your success in order to set up an alert system that works for you.
Once you have an alert system in place that lets you determine your site’s performance at every moment, you can communicate valuable information to your team and organization.
You’ll gain a greater understanding of your products and services. More importantly, you’ll provide increased value to your customers.
Let us know how you’re using Google Analytics alerts to improve the activity and success of your business in the comments below.
