Google Analytics is one of the most popular platforms used today. It offers a wide range of features and can be customized to meet the needs of all businesses.
Google Analytics integrates easily into WordPress websites, giving your business the capabilities it needs to optimize your content, increase conversion rates, and understand your audience.

Evolving Analytics

The use of analytics in today’s marketplace has evolved at a rapid pace. Initially, webmasters could simply install scripts onto their pages in a “set it and forget it” manner.

They could track the number of site hits they received over time, but the information provided by this data was limited in its ability to translate into applicable strategies.

Google Analytics now offers a wide range of tools that make it easy to determine the best approach for your marketing campaigns.

What is Event Tracking?

Event tracking in Google Analytics lets you analyze the ways in which users interact with your WordPress website. The actions that users take include clicking links, completing and submitting intake forms, downloading a PDF, and interacting with various media.

These “events” are measured over time using Google Analytics, and they provide invaluable data on the effectiveness of your site’s design, layout, calls to action, navigation, copy, and other elements that are critical to your conversion rates.

Based on the information provided through event tracking, you’re able to customize your brand message and marketing strategy to more effectively meet your business objectives.

Events are those actions that can be monitored exclusively and customized to match your business type, needs, and industry. The following are some additional events that you can track using Google Analytics:

  • Downloads
  • Mobile advertising
  • Video engagement
  • Flash and AJAX embedded elements

Implementing Event Tracking

Event tracking is easy to implement using your Google Analytics platform on your WordPress site. Using a small piece of code, each link, graphic, image, or tab can be tracked over time.

You can create comprehensive reports that make it easy to determine how your users engage with your business site.

Once the code has been set up within your site, you’ll begin to receive data on your pre-determined events. The information related to these actions will appear in your Google Analytics dashboard for easy access.

The events data appears under the section titled “content” in your dashboard. There you’ll find the event tracking data reports that you can use for your marketing strategies.

How you view and access the information related to your event tracking can be customized to your needs. This makes it easy to access the most valuable information quickly and lets you refine how your event data is presented to you and your team members.

Benefits of Event Tracking in Google Analytics

Tracking events is critical to optimizing your business website. Business owners can determine which parts of their sites are contributing to their conversions and which ones are hurting their businesses.

Event tracking reduces unwanted friction within your sales process and increases the number of return visits. Enhancing the user’s experience leads to more referrals and builds trust among your customers.

You can monitor loading times for media on your site, helping you identify any backend issues that need to be corrected. Event tracking lets you track the external links that bring users to your site’s pages.

Event tracking provides you with a high level of flexibility in tracking the actions that are most important to your site’s long-term success. It helps you optimize your site for increased engagement while providing greater value to your current and future customers.

Although you may already be using Google Analytics for tracking your site’s performance, you may be overlooking many of the benefits that event tracking can provide.
Let us know what events are the most important for your business and how you’re tracking them on your site. If you have questions on how event tracking can be implemented into your WordPress site, let us know in the comments section below.
We’ll provide the resources that will get you started in using event tracking to create a more effective and profitable strategy for your business.

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