Online chat is just one of the many tools that are used in marketing today’s law firms and other businesses. It offers a wide range of benefits for prospective clients and your practice.
But does your law firm really need an online chat feature? What do you need to consider to determine if you do?
Online Chat Meets the Changing Needs of Online Users
Online chat helps prospective clients connect more easily and directly with your law firm.
When you meet with a prospect in person, you quickly address their concerns and answer all of their questions. Your website’s copy may accomplish these goals, but it could also miss important points that cause you to lose potential new clients.
Online chat allows users to get immediate feedback to their questions. They can obtain the information they need when deciding to move further into your sales process.
Live Chat Basics
Live chat is a form of support software that can be seen on many legal websites. It’s designed to offer additional help to your site’s visitors.
Users have the option to initiate a live chat from your site’s home page. This consists of a chat window that lets them talk to a live representative of your team.
It’s a powerful marketing tool and can dramatically improve your site’s conversion rates. But there certain issues to consider.
Some of the live chat software platforms available charge per each chat request. So you need to weigh the benefits of live chat against your budget needs.
Many law firms believe that the increase in client acquisitions outweighs the cost of implementing live chat into their website design.
A Better Experience for Your Users
Improving the user experience on your website can contribute to your search marketing results as well as increase your bottom line.
Chat features have shorter wait times when compared to dialing call centers. It also keeps users engaged on your site rather than stepping away to call you on the phone.
Marketing research supports the benefits of live chat on today’s websites. Studies show that the majority of online customers find live chat features helpful.
Users were found to be more likely to come back to a website as a result of the help they received through a live chat.
Live Chat Boosts Revenue
Increased revenues are seen on business websites that use live chat. In addition to an increase in user satisfaction and higher conversion rates, live chat guides prospective clients through the process that leads to the purchase of your services.
It can be used to upsell new and existing clients by finding out more about what they need and offering them the services that can help them address other pain points.
Live chat makes client support more effective. It lets your representatives communicate with multiple users at once, minimizing the number of live chat team members you need.
Law firms are using live chat to connect with their prospective clients. Its features can increase engagement on your site while achieving business goals that include lead generation, target audience research, and the acquisition of new clients.
How have live chat features improved the performance of your own website? What challenges are you having in getting the most out of these features? Let us know in the comments.
Understanding how live chat can benefit your law firm maximizes the return on your investment and ensures that your website continues to deliver real value to its visitors.
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