Content marketing is a collaborative effort that involves creators, designers, and the marketing teams that sell legal services for today’s attorneys. Having a content publishing system in place is essential to consistently create high-quality content. One of the most important elements in any content distribution system is the publication approval process. It supports all aspects of your content marketing including its ideation, creation, authorship, and updates.
Vertical and horizontal markets are concepts that many law firms aren’t familiar with. In fact, few marketing experts discuss these important factors when talking about how to sell legal services. But understanding vertical markets can help you achieve better results in your law firm’s marketing strategies. The following will explain what a vertical market is and why it matters to the success of your law firm.
In the digital age, online marketing is the new and effective way of promoting your brand to a wide audience. But how can you be sure that your campaign is performing to its highest potential, attracting a variety of customers and resulting in the most conversions? Split testing, or A/B testing, is a method used by many marketers to decide on the best marketing campaign.
Federal trademark registration is essential to building and protecting your brand. Unfortunately, it’s not an easy process. Many businesses try to get a trademark and actually fail because they don’t follow the proper procedure from the United States Patent and Trademark Office.
Crowdfunding is a relatively new concept in raising capital for new businesses, artists, and non-profits. it is a unique way smaller ventures can get money through donations from interested individuals instead of relying on major investors or business loans. In addition to raising money, Crowdfunding can be a powerful marketing tool for announcing your project to the world.
Atlanta Neighborhoods & their Online Networks: Where to Find Atlantans Online.
Today we’d like to take a look at the psychology of online consumerism since so many of our Internet clients are in the business of selling a product or service. When you’re on the other side of the register as a consumer.
Producing anything, be it a web site, a hard-hitting single, or video for the big screen, producing something “sans Windows” doesn’t guarantee it will be a hit. There’s still some semblance of talent or skill required.
Case in point: I stumbled upon a site (screenshot referenced above in this post) which shall remain nameless (and URL-less) and was floored, first by its severe lack of style, usability, and build; and second, by its proudly waving the Apple banner at the bottom of the page, like an apple-shaped sticker on the back window of a silver, small-form hybrid vehicle.
Links in your emails are great. But most people want to know at a glance where their mouse click will take them. Or they resist. While you may want to use an embedded link (for example, “Click here for a money saving coupon”), be sure to always provide the full URL too.