Why You Need to Manage the Content Publishing Approval Process

Content marketing is a collaborative effort that involves creators, designers, and the marketing teams that sell legal services for today’s attorneys. Having a content publishing system in place is essential to consistently create high-quality content. One of the most important elements in any content distribution system is the publication approval process. It supports all aspects of your content marketing including its ideation, creation, authorship, and updates.

Content Management Systems: What They Do and Why Your Law Firm Needs One

Content continues to rule in marketing for law firms and other businesses. But creating, distributing, and managing content requires a systematic approach that helps you get the most out of your content marketing efforts. Content management systems (CMS) help law firms establish credibility among larger audiences while developing their brand “voice” and providing valuable resources to prospective clients.

earch engine optimization

What Keywords Are and Why They Still Matter to Your Business

Despite the unending search engine updates, one thing still remains as an essential component to a successful search engine optimization (SEO) campaign: keywords.
The keywords you target through your content marketing will determine your ability to gain visibility and traction among your ideal customers. But the use of keywords has evolved over time, and many business owners aren’t sure what role they play in their marketing campaigns.

5 Questions That Identify Your Target Market

Knowing your target market is the foundation of your law firm’s marketing and branding success. Understanding the “who” of your branding message provides consistent and long-lasting results. But identifying your target market isn’t always easy. It requires the consideration of key questions that provide the insight you need to create a customized message that leads to client growth and an increase in revenue.