Selling in today’s online marketplace is harder than ever. The growing number of tools and strategies that help businesses reach their target audiences makes it hard to find what works. The needs and behaviors of consumers are constantly evolving, keeping businesses on a never-ending search for marketing strategies that bring consistent returns.
Ninety-four percent of B2B buyers do some sort of online research before making a purchase, according to Marketing Charts. Meanwhile, Business 2 Community found that 60 percent of executives say email is their best-performing channel in terms of ROI. The trick is figuring out how to capture the attention of researching buyers before they head over to your competition. Creating a lead magnet can stop an audience in their tracks, sway them to eagerly give you their email, and wait to hear what you have to say.