lead magnets Increase website conversions

4 Lead Magnets to Increase Conversions on Your Website

Ninety-four percent of B2B buyers do some sort of online research before making a purchase, according to Marketing Charts. Meanwhile, Business 2 Community found that 60 percent of executives say email is their best-performing channel in terms of ROI. The trick is figuring out how to capture the attention of researching buyers before they head over to your competition. Creating a lead magnet can stop an audience in their tracks, sway them to eagerly give you their email, and wait to hear what you have to say.