Peter Drucker is often (and mistakenly) given credit for the phrase “What gets measured, gets managed.”
While that is in itself a flawed statement, the converse is actually more often the case: What doesn’t get measured, doesn’t get managed.
In the madmen era, marketing was much more difficult to measure. The adage “throw it against a wall and see what sticks” usually applied.
In the days of digital marketing, EVERYTHING gets measured, and decisions about what worked and what didn’t can quickly inform actions we take tomorrow.
Here are some great marketing stats from 2020, and how we should plan marketing for the year to come.