Achieving visibility for your law firm is essential to its long-term success both online and offline.
Today’s law firms have a seemingly endless number of options for marketing their services.
Marketing channels such as websites, email, social media, live-streaming, and wearable technology have made it difficult for some law firms to determine which options are best for their needs.
Omni-channel marketing overcomes this challenge by taking a new approach that integrates multiple channels to provide a consistent experience for current and future clients.
Understanding the Omni-Channel Experience
Today’s audiences use mobile devices, desktops, radio, television, and other channels to stay connected with the world around them.
These are also the ways in which they hear about and purchase services. But each channel has unique demands for messaging and connecting with prospective clients.
Understanding how to create the right message for each channel while positioning it in front of your audience at the right time is the key to omni-channel marketing.
This can make your marketing strategy more complex, but it also provides the opportunity to generate greater results with more efficiency. It reduces the amount of marketing resources required in the long run.
Moving Through an Omni-Channel Experience
Radio listeners may take your message and move to your website for more information. Your website may invite them to sign up for your email newsletter or download a free guide.
Through your email marketing campaigns, users may then move to your social media page or contact your law firm for a consultation.
Different channels are integrated to create an effective sales process that leads to the purchase of your legal services.
An omni-channel experience develops the momentum that’s required before prospective clients choose to hire you for your legal services.
Each step is an opportunity for them to say “yes” as they move closer to your primary offer. It gives them the additional information that supports their decision-making process.
An omni-channel experience is a compelling way to turn interested prospects into long-term clients.
Benefits of Omni-Channel Marketing
Omni-channel marketing provides a number of benefits to law firms. Using multiple channels to reach your audience gives you deeper insights into their needs, questions, and behaviors.
Law firms can measure response rates to social media, emails, and other forms of engagement. This makes it easy to optimize your strategy for better results.
A larger online presence adds to your law firm’s credibility. This positions you as an industry leader and supports the acquisition of new clients. It offers different ways that prospective clients can reach out and engage with your firm.
The majority of today’s consumers use multiple channels to purchase services like yours. This increases the number of potential clients that your law firm can reach through omni-channel marketing strategies.
Having more channels for reaching clients gives them a larger number of opportunities to purchase your legal services. This adds to the traction you develop with your marketing efforts.
Let us know how you’ve used multiple channels for your own marketing efforts. If you’re wondering how to create an omni-channel strategy for your law firm, include your questions in the comments below.
Today’s law firms must consider the omni-channel experience of their audiences in order to ensure the growth of their practices. Understanding how to create an omni-channel experience is essential to your law firm’s future success.