Client - Sage

Grow Your Law Firm’s Reach by Creating an Omni-Channel Experience

Achieving visibility for your law firm is essential to its long-term success both online and offline. Today’s law firms have a seemingly endless number of options for marketing their services. Marketing channels such as websites, email, social media, live-streaming, and wearable technology have made it difficult for some law firms to determine which options are best for their needs. 

SEO is Still Relevant… But Knowing Why Makes it Work for Your Law Firm

Successful law firms use search engine optimization (SEO) to gain greater visibility in the search engines and position themselves in front of their target audiences. But as SEO strategies have evolved over time, so have the ways in which online users search for the information and resources to meet their legal needs. This has left many wondering if SEO is still relevant in this new marketplace.

Doing Content Curation the Right Way to Boost Your Marketing Results

Content curation has been used by many law firms to maintain a high level of content volume while providing additional value to their audiences. It lets you put your own spin on important topics in a way that supports your brand voice. Maintaining consistent and relevant content over time can place a heavy demand on valuable resources. Curating the content of others is an opportunity to provide useful, new, and interesting information to existing and future clients.

Why Intention Matters to Your Content Marketing Strategy

Successful content must be supported by a well-defined strategy. The ability of your content marketing to engage and attract your audience will depend on your intention within that strategy. Many law firms fail at content marketing because they lack the fundamental elements that help create useful, relevant, and valuable content. That’s why it’s important to be intentional about the content you write and share in order to achieve the results you’re after and meet the objectives of your law firm.

6 Tips for Writing Persuasive Website Content Every Time

All content must serve a purpose. Whether it’s to entertain, inform, or flat-out sell, your content must be persuasive to achieve the results you’re after. Understanding how to guide users through your sales process and closer to the solutions they need is what matters most to your online success. Knowing the following 6 tips for writing persuasive website content enhances the results you’ll achieve from all of your marketing efforts.

Why Keyword Optimization Still Matters to Your Law Firm

Search engines are getting better at providing users with the content that matches their needs. This is good news for prospective clients who are looking for the legal services your law firm provides. But it’s made search engine optimization (SEO) more complex. As search engines continue to update their algorithms, law firms must navigate the changing landscape in order to maintain their search rankings.

How to Create the Right Content Calendar for Your Law Firm

Creating content is one thing. Managing it is another. The online success of your law firm’s depends on your ability to create consistent content that meets the needs of your current and future clients. The right content calendar for your law firm makes it easy to create and distribute compelling and effective content over time. It helps you meet all of its business objectives and provides additional value to your audience.