Did you know that on average users read only 20 percent of the content that is on your webpage, according to a study done by The Nielsen Norman Group? For businesses this can be very concerning considering that in this day and age, websites are heavily relied on to relay tons of information to current and potential customers.
Achieving visibility for your law firm is essential to its long-term success both online and offline. Today’s law firms have a seemingly endless number of options for marketing their services. Marketing channels such as websites, email, social media, live-streaming, and wearable technology have made it difficult for some law firms to determine which options are best for their needs.
Blogging is one of the most powerful ways to generate website traffic, build credibility within the legal industry, and increase revenue for your law firm. Understanding the strategies that boost your blog’s SEO results positions you ahead of your competitors and ensures that your content is placed in front of your target audience.
Becoming an industry leader can seem more difficult than ever before. Although today’s publishing tools make it easy for law firms to position themselves as authorities on a wide range of topics, it’s also crowded the playing field. Knowing how to use the power of influence to become an industry leader helps you distinguish yourself from your competitors.
Successful law firms use search engine optimization (SEO) to gain greater visibility in the search engines and position themselves in front of their target audiences. But as SEO strategies have evolved over time, so have the ways in which online users search for the information and resources to meet their legal needs. This has left many wondering if SEO is still relevant in this new marketplace.
Content curation has been used by many law firms to maintain a high level of content volume while providing additional value to their audiences. It lets you put your own spin on important topics in a way that supports your brand voice. Maintaining consistent and relevant content over time can place a heavy demand on valuable resources. Curating the content of others is an opportunity to provide useful, new, and interesting information to existing and future clients.
Successful content must be supported by a well-defined strategy. The ability of your content marketing to engage and attract your audience will depend on your intention within that strategy. Many law firms fail at content marketing because they lack the fundamental elements that help create useful, relevant, and valuable content. That’s why it’s important to be intentional about the content you write and share in order to achieve the results you’re after and meet the objectives of your law firm.
All content must serve a purpose. Whether it’s to entertain, inform, or flat-out sell, your content must be persuasive to achieve the results you’re after. Understanding how to guide users through your sales process and closer to the solutions they need is what matters most to your online success. Knowing the following 6 tips for writing persuasive website content enhances the results you’ll achieve from all of your marketing efforts.
Search engines are getting better at providing users with the content that matches their needs. This is good news for prospective clients who are looking for the legal services your law firm provides. But it’s made search engine optimization (SEO) more complex. As search engines continue to update their algorithms, law firms must navigate the changing landscape in order to maintain their search rankings.
Creating content is one thing. Managing it is another. The online success of your law firm’s depends on your ability to create consistent content that meets the needs of your current and future clients. The right content calendar for your law firm makes it easy to create and distribute compelling and effective content over time. It helps you meet all of its business objectives and provides additional value to your audience.