We recently discussed how your website should be responsive… that is optimized to be viewed on all mobile devices. Being that nearly everyone in the world uses a smartphone or tablet and most have adopted these devices as their primary communication tools, marketing to these consumers needs to be “mobile.”
While you’re already chewing on revamping your website consider “mobilizing” your marketing strategy too. Here are some statistics to think about…
They are looking for you…
- 96% of smartphone users research products on their phone
- 57% of consumers start a product search on their phone
- 1 in 3 consumers have changed their purchasing decision while in a store as a result of research on their mobile device.
They are on the move…
- 83% of mobile devices are used on the go
- 78% used in a store
- 71% in a restaurant
They are where you are…
- 94% of users search for local information on mobile devices
- 90% of those searches result in actions taken by the consumer
They are buying…
- 38% of users have made a purchase on their mobile device.
Is your website and your marketing strategy ready for a mobile society?
