Today’s consumers can instantly connect with their favorite brands — or even the ones they despise — 24/7 via Facebook, Twitter and Instagram. In fact, these platforms’ ease of use make it easy for consumers to get in direct contact with a company or business through various forms of direct messaging.
Print advertising and other traditional marketing methods don’t get the same attention that they used to. With the advent and growth of digital marketing, many law firms have shifted their focus to content marketing, social media, and other online strategies. But print ads still play a vital role in your marketing campaigns. Knowing how print ads impact your social media results helps you leverage this powerful marketing tool and elevate the visibility, engagement, and success of your law firm.
Reaching your ideal client and selling your legal services are at the heart of all of your marketing activities. But not all marketing strategies are the same. Business-to-business (B2B) and business-to-client (B2C) marketing tactics will depend on a number of factors. Understanding how to market a B2B law firm differently than a B2C law firm addresses the unique needs of your practice while providing better results from your marketing efforts.
In today’s marketplace, your reputation is directly tied to your brand experience. It’s essential to building the relationships that lead to long-term growth and success for your law firm. Managing your online reputation requires you to respond to opinions and feedback about your services and brand. Knowing how to manage your online reputation prevents damages that lead to a loss of revenue while helping you cultivate credibility and trust with your target audience.
Social media has become the new search engine for online users. Facebook and Twitter have search capabilities that make it easy to tap into conversations, content, and events related to a particular topic. Users search for legal services on social media applications just as easily as they can through any of the major search engines. In their attempts to master Google, law firms fail to recognize this underlying shift. Firms who want to grow their practices must leverage the advantages that these tools offers.
Live streaming gives law firms the power to broadcast their messages to a larger audience. But many law firms and attorneys have yet to consider the benefits that live streaming can provide. Live streaming has a variety of applications that support other marketing efforts. It demonstrates your law firm’s willingness to reach out to its audience, share valuable information, and engage your target audience.
LinkedIn is one of the largest social media platforms used today. It’s become synonymous with online business networking and offers features that can enhance your marketing efforts. But to get the most of LinkedIn marketing, you need to have a plan in place to achieve your objectives. Knowing how to use LinkedIn as a marketing tool for your law firm will provide you with better results.
There’s no denying the value of social media in today’s online marketing. But many law firms have overlooked its role in their search engine optimization (SEO) efforts. By leveraging the power of social media, your law firm can boost its SEO results and gain more visibility among your target audience.
The success of your digital marketing strategy depends on your ability to guide online users into your sales process and towards your primary offer. The online objectives of today’s law firms include generating website traffic, growing their email lists, and selling their legal services. You must have a clearly defined and compelling call-to-action (CTA) to prompt users to take the next step in your sales process.
We live in a mobile world, and the power to connect and engage with your law firm fits in the palm of your hand. As more online users access information through their mobile devices, law firms and other businesses must adapt.