I stumbled upon this video showing a young(er) Steve Jobs on a stage in a pair of shorts in 1997, introducing a shift in Apple’s marketing that would eventually lead them to become a household brand. He’s introducing the “Think Different” campaign, which would be a pivotal point in Apple’s presence.
In this video, Steve speaks to the elements of a marketing campaign that get a response, and that it’s not about the brand or what you’re selling. It’s about what you’re about. Great, moving 6 minutes of inspiration from one of the great world-changers.
Watch the video
